Building an online store can be tricky. That’s why most of the entrepreneurs use e-commerce agencies. Although there are several e-commerce agencies, Shopify is an excellent option, as it combines quality, functionality, efficiency, and simplicity.

Today, Shopify is estimated to have contributed to more than $183 million in economic activity globally. This means that thousands of entrepreneurs have evaluated the advantages and disadvantages of using Shopify and have decided to use it as an e-commerce digital agency for their respective companies.

So people have found more benefits than drawbacks when using Shopify Australia? Well, this really depends on the perspective in which you see it.

For example, there are entrepreneurs who prefer to use this platform as a sales channel due to the speed of opening an online store, while others are not convinced that it’s not open source.

The reality is that there are many advantages and disadvantages to using Shopify, but you must be the one to choose which ones weigh more. Therefore, today we will review each of them.

First, what is Shopify?

To begin with, let’s remember that Shopify is an e-commerce digital agency, which has a series of functionalities so that you can create an online store without the need to know how to program. Shopify lets you start, grow, and run a business. Subscription-based software allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, its point-of-sale application, and accompanying hardware.

Therefore, it competes directly with other CMS (Content Management Systems) like WordPress, PrestaShop and more. Although you could say that Shopify’s approach is a bit more commercial.

In fact, most of its benefits are aimed at producing really attractive, profitable virtual stores that invite the user to stay and buy.

For this reason, it has positioned itself as one of the leaders in e-commerce solutions in the world. Shopify is used by a large number of medium-sized and small businesses that are looking for a quick and effective solution to get into selling online.

Advantages of using Shopify for your online store

In short, Shopify is a great e-commerce digital agency for many different businesses, and it’s incredibly versatile. Both novice and experienced sellers can experience the benefits of Shopify.

But your business vocation isn’t the only advantage of using Shopify. There are some unique advantages to using Shopify over other platforms. Among the rest, we can highlight:

1. Incredible online digital marketing and advertising SEO Tools

Online digital marketing is also very important in e-commerce, and Shopify makes this aspect much easier. Shopify offers you an excellent variety of digital marketing tools to improve the SEO optimization of your website or incorporate ads, like social media, email marketing, and product reviews.

You can also use Shopify’s built-in tools to create discount coupons. Create standout landing pages for Google Ads or PPC Social ads with Shopify. One of the key advantages that Shopify offers is powerful advertising SEO features that help you increase the rank of your website through very clean code and the smart use of digital content strategy.

2. Quick and easy setup

If part of your goal is to get your business online quickly and easily, Shopify is one of the best e-commerce digital agencies to help you do it. Setting up a Shopify store requires no technical skills and all the software is offered directly on the platform. The user interface is very user friendly and intuitive, making it easy to use right from the start.

3. Free SSL Certificate

Security is vital to protecting confidential customer and company information. Among the advantages of using Shopify, the security it offers stands out as a benefit. In fact, all their plans include an SSL and PCI certificate to encrypt all data, which guarantees that your customers establish a secure connection to your store. It also has built-in fraud protection, which will inspire confidence and stimulate sales.

4. 24-hour technical support

Among the pros and cons of using Shopify, this is a huge plus. Since you can count on an agent willing to help you 24 hours a day, 7 days a week and 365 days a year. They can help answer any questions you have about running your store. Community forums and other helpful documents are also available through the Shopify Help Center. Compared to many other platforms, Shopify’s customer support is reliable and easy to access.

5. Adaptation to mobile devices

Another great attraction that users highlight is that this platform allows them and their customers to browse from their mobile devices without any problem. This is because it has a responsive design, both in all its available templates and in the administration panel. After all, with mobile shoppers on the rise, it’s imperative that your web store be mobile friendly. Also, you can easily manage the entire store from your iOS or Android app.

6. Flexibility

One of Shopify marketing agency ‘s best qualities is its versatility. It has a series of integrated tools that make it easy to adapt to your B2B digital marketing strategy. With Shopify, you can display sale products, offer coupons, and customize shipping options. It also includes useful systems for fulfillment, shipping, payment, and inventory control. You can also control the appearance of your store with hundreds of professional, free and highly customizable Shopify themes.

7. Apps built by trusted partners

The Shopify App Store has thousands of apps and features created by third-party developers to customize your store without ever touching the code. For whatever you need, there is an app that can help you do it. Whether it’s the latest SMS app or the latest social media advertising tools, you can find the most advanced tools to grow your business on the App Store.

8. Abandoned Cart Recovery

What happens if a visitor to your store places a product in their shopping cart but leaves without purchasing it? According to statistics, more than two thirds of potential customers will.

Shopify offers an abandoned cart recovery service that automatically tracks and emails these potential customers to remind them to complete their purchase; an easy way to potentially generate more income. These great features and benefits make it a sought after and desired e-commerce solution for a wide range of businesses. It’s also a top choice for many developers and you can partner with a Shopify e-commerce web development company to create a highly customized website for your company.