Today it’s essential to bet on a digital marketing campaign for your business. Both in the case of advertising SEO and marketing, it’s highly recommended that you hire a digital branding agency, and even more so if you want to apply a B2B digital marketing strategy for your business. Indeed, although many employees or managers already have extensive knowledge of marketing and advertising, the real difficulty is knowing when to apply each technique, how to combine them, or for how long to carry them out.
In addition, the agency will be able to dedicate time and perseverance and establish B2B digital marketing strategies in the medium and long term, favoring the growth of your business.
Guidelines for choosing an online marketing agency
The main guidelines to follow when hiring an online marketing agency are the following:
First you must take into account the experience of the digital marketing companies near your perimeter. Among other things you can investigate the following points:
- “How many years of experience do they have?”.
- “Which are the brands they have provided their services to?”.
- “What other brands are they currently working with?”.
- “Do they have the right amount of time to have a new client in their portfolio?”.
- “What kind of projects and campaigns have they carried out?”.
It’s also convenient to rule out online marketing agencies that have neglected their website or their social networks. This is an indicator of a lack of resources or that they are unaware of the importance of these tools today.
You should also value online marketing agencies that offer you personalized solutions instead of resorting to generic ones. Hand in hand with the previous point, it’s a plus if the online marketing agency is interested in your products or services and their involvement goes beyond a mere contract between your company and theirs.
Finally, it’s essential that the online marketing agency you choose in Australia provide you with measurable data such as ROI or engagement to measure the results of your investment.
¿How to choose an internet advertising agency in Australia?
However, you must also take into account the following factors when choosing your future internet advertising agency. Indeed, the market in the Australian continent turns out to be one of the most competitive when it comes to selling your brand. Notably, the following parameters enter into account:
- First of all, Australia is characterized by the extension of its territory and the diversity of the people that inhabit it. Indeed, Australia is so large that the inhabitants of certain areas have little to do with their neighbours. This ends up inevitably affecting the tastes and habits of the Australian population.
- In addition, we must emphasize that Australia is an island continent, so import, export and production prices are higher.
- Finally, the Australian market is also characterized by the high number of competitors present in the market, regardless of what you sell.
Some of the examples of the best digital marketing agencies in Australia can be found at:
Luminary
The Luminary digital branding agency is one of the oldest in digital marketing in Australia. They have been on the market since 1999 and are one of those internet advertising companies where experience speaks for itself. They are known for working on complex web projects but also on digital transformation and user experience processes.
They have done magnificent branding with their name and metaphorically highlight the work they have done with their brands to make them “shine”.
With their 24 years of operation, they have received 139 awards and have also planted 4,420 trees to reduce the impact of their carbon footprint.
Among their services are:
- User experience design.
- Digital content strategy.
- Digital transformation.
- Hosting.
- Platforms.
- Web design and development.
But as a large internet advertising agency, they have known how to specialize in some market niches such as NGOs, businesses with a digital presence focused on the consumer, e-commerce, retail, and retirements.
A job that stands out from this firm is the one they did with the Melbourne Airport. Access was slow and finding flight information difficult. The Luminary team rebuilt the site and gave it that light that one of the busiest airports in the world was missing. They improved the software that managed the processes, the information content and the user experience to find a fresh and friendlier website. The result left a website with 56% improvements in loading speed and for their work they received the Best Integration award in 2017 from the Kentico Site of the Year Awards.
Other clients include Save The Children, Melbourne Business School, and Veggycation.
Comunicare
To date, Comunicare is one of the best digital marketing and internet advertising agency and consultancy in Australia. Originally from Spain, this company has more than 12 years of experience in the communication sector and a compendium of offices both in Spain and Australia. They offer a wide range of services.
For example, this agency is in charge of carrying out online marketing campaigns in Australia for your brand or business. More particularly, they design marketing and advertising campaigns perfectly adapted to the budget of each company, along with other advertising, SEO and SEM services. Among others, they are also dedicated to digital content strategy, branding, brand positioning, social networks, and graphic design. They also work with the tools of Google Analytics, Google Search Console and SEMrush among others.
Regarding its method, this digital branding agency prefers to focus on short-term digital content strategies as long as each company that hires them gets the most out of their advice. They are also dedicated to guiding them to take the necessary steps for their business to flourish: from the design of their budget to their presence on social networks.
Finally, to date, they have worked with a wide range of brands such as Bonduelle, JustEat, SportZone, Diesel, JobandTalent, Medicadiet, Redpiso and Santander.
Overdose
Nearly a hundred professionals specialized in B2B digital marketing strategy and technology make up the team of this digital branding agency, which they define as an anti-agency, launched in 2016 in Australia. It’s committed to personalized and unique solutions, from which HBO, Samsung and the Cancer Council have already benefited.
Paper Stone ScissorsThis digital marketing agency, also Australian, is committed to digital development, promoting brand image and digital content strategies such as those it has already developed with leading international brands including Adidas, Coca-Cola, Hugo Boss and Swarovski.