If you have little to no knowledge about marketing for law firms, you won’t be able to attract clients as fast as alternatives available online. Competing with new businesses online can be very hard, thanks to the effects of COVID-19 and the growth of multiple services during the last couple of years. Knowing how to make your firm appealing online while positioning yourself online can get you better results than many traditional marketing strategies.

Updating your firm and checking its reach could guarantee a better chance of success in the long run, making your profits grow higher. A well-thought-out marketing strategy and a strict plan could ensure the growth of your firm, which will attract new clients and help you ensure a more profitable portfolio. Here we will explain to you what’s marketing for law firms and the basics that you must know before starting a new plan.

What is the difference between traditional marketing and law firm marketing?

Traditional marketing, as we know it, it’s any form of marketing that uses mostly offline methods to attract clients. Even though multiple businesses and ventures still use some offline methods, those are less popular right now and can be more expensive than their digital counterparts. The most popular methods to reach new clients and possible investors are referrals, billboards, printed ads, and broadcasting commercials either on TV or the radio. As we mentioned before, these methods can be more expensive and time-consuming than the digital alternatives. This turns all of them into more expenses for new firms that can’t afford it.

Online digital marketing for law firms is different because law firms use different terms that are exclusive to their type of digital marketing. Knowing them before developing any strategy it’s key, making this kind of digital marketing one in its class. Focusing on online strategies requires more research and attention, such as developing a well-thought-out website and thoughtful articles that will help you position your firm online fast without losing quality.

Why do you need online digital marketing for law firms?

A profitable business, it’s one that has more clients and the best portfolio available. Attracting new clients can be only possible with the highest reach and the best service. Online strategies can get you better results than traditional ones, and you will expend less this way. Establishing a budget for your marketing plan, and taking advantage of the free online profiles, can get you clients faster than broadcasting. Having an online presence and building a brand around the services the firm offers can make you stand out and, in consequence, could land you more clients.

How law firm’s digital marketing could be a game-changer

There are plenty of benefits in any online digital marketing campaign, no matter what you have to offer. One of the biggest you can get by using digital marketing for law firms, it’s the amount of data you can collect. With a good plan, you can attract more clients, making your firm more profitable, but also you can get to know more about your target client. With these new pieces of information, you could grow even more online, reaching even more clients, and improving your ranking in search engines.

What are the benefits of marketing for law firms?

There are plenty of benefits, and we have mentioned a lot before, but there are more and these are:

• Better reputation: Law firms depend heavily on their reputation, and a good way to always keep it up is through online profiles and interactions with clients. Social media presence lets you interact with your audience, which can be an excellent way to manage your reputation online.
• Gather key information: Knowing more about your clientele can help you develop better strategies and ways to keep them in your firm or help you attract similar clients. Also, you could use this information to upgrade your services, knowing exactly what they need.
• Build trust faster: By getting a better ranking in the search engines, you could get more credibility as a firm without having to incur extra expenses. A badge or feature on the first page of any search engine could get you even more clients than any market method offline.

Recommended tactics for a good marketing plan for law firms

There are multiple ways to market a law firm online, and following a good plan can result in a very effective strategy. There are tools that can save you time and target your audience more easily than others, being some of the best:

All the possible forms of SEO

SEO, or Search Engine Optimization, will help you position your law firm at the top of multiple search engines such as Google, Bing, and more. The backbone of marketing for any law firm depends on reaching the top spots and being more visible than their competitors. SEO strategies like “local SEO”, backlinks, and consistency can make you grow surprisingly fast. Always ensure a local keyword on your website and try to create or develop articles related to what you do that are optimized. Also, it’s key to keep the consistency of your NAP, or Name, Address, and Phone Data. Keeping the same information on your website and all of the firm social profiles will make it easier for your clients to reach you.

Friendly and optimized Website

Every law firm that wants to reach more clients’ needs a website and it should be user-friendly, easy to you, and mobile friendly too. Before creating a website, you need to focus on having a good layout for a desktop and a mobile site. Most people consume information through their phones, making the mobile design as important as the main design. With this being said, the images should be easy to read, as well as the information and everything needs to be optimized to feature in the search engines.

Advertising

Any marketing plan for law firms needs a budget and a sizable part of it should go to advertisement. A good campaign can bring a lot of future customers to your website, making it grow. Familiarizing yourself with terms such as pay-per-click or PPC, Google Ads, and Google’s Local Services Ads can help you a lot. This topic can be very complex, so we suggest you read everything you can and try some campaigns.